The Power of a Modern and Informative Website in Driving Business Growth
Did you know that ”84% of consumers consider a website essential for a business’s credibility” (Verisign, 2020) compared to those with social media profiles only? In today's digital age, a well-designed and informative website is not just a luxury but a necessity for any business looking to thrive in the competitive market. A modern website is more than just an online presence; it's a powerful tool that can significantly impact business growth. However, a modern and informative website has the potential to improve your website’s performance. For instance, after shaving 40% off of load times, Pinterest experienced a 15% increase in search engine traffic and sign-ups (Pinterest Engineering, 2017).
First impressions matter, and your website is often the first interaction potential customers have with your brand. A modern website with an aesthetically pleasing design and intuitive navigation can captivate visitors and leave a positive impression. Creating a modern website should allow users to easily navigate through “words or phrases that catch our eye” (Krug, Chapter 2: How We Really Use The Web, 2014). It is important to remember “we don’t read” websites “we scan them” creating a need for focused and navigable web pages (Krug, Chapter 2: How We Really Use The Web, 2014). A clean and visually appealing website instills confidence in your business and signals professionalism. This positive first impression can lead to increased engagement and conversion rates.
This website design for Synergy West Recycling and Waste showcases a mobile-responsive design that is clean and visually appealing in an industry often referred to as a “dirty job.” (Source: Rennacker Studio)
Beyond aesthetics, an informative website is key to building trust and credibility. When your website provides valuable content, answers questions, and educates visitors about your products or services, it establishes your authority in the industry. A comprehensive FAQ section, blog posts, product descriptions, and customer testimonials all contribute to creating a complete and informative website. It is important in a digital world to convey the experience and knowledge your company can offer potential clients - especially in industries that require subject matter experts (toot your own horn). Customers are more likely to trust and choose a business that demonstrates its expertise through its online presence.
Arete Financial and Legal Solution’s website redesign by Rennacker Studio elevated their brand and built trust amongst their target audience by presenting information in an organized and digestible format. (Source: Rennacker Studio)
Moreover, a modern website is a gateway to a broader audience. With the rise of mobile devices, having a responsive and mobile-friendly website is crucial. A responsive design ensures that your website looks and functions seamlessly on various devices, including smartphones and tablets. Focusing on the user experience means “making sure that their visit will not be a frustrating one” because a frustrating experience may result in conversion loss (MailChimp, n.d.). Creating a website that considers the user expands your reach while making it easier for potential customers to engage with your content and make purchases.
Chick-fil-A Santa Barbara’s website had to be mobile-friendly, particularly since their customers are almost always searching for good, fast food while on the go. Additionally, however, many of their employees only had access to a mobile device and needed a way to log in to request time off, sick time, and more. (Source: Rennacker Studio)
Additionally, a well-optimized website can boost your search engine rankings. By incorporating SEO (Search Engine Optimization) best practices, you can improve your website's visibility on search engines like Google. This means that when potential customers search for products or services related to your business, they are more likely to find your website, increasing organic traffic and potential conversions.
Reviewing your content strategy frequently and writing blog posts can significantly improve your website’s SEO ranking. (Source: Rennacker Studio)
Rennacker Studio has been able to be a part of multiple web designs that give businesses and individuals a modern and intuitive website. Clients from Chick-fil-A Santa Barbara to Synergy West and even individuals like Mary Jo Tait Photography to Johnson Yazzie Art have allowed us to assist in making their brands demonstrate modern, informative, and accessible websites. Each website demonstrates easy navigation, information related to their industry, and an interface across multiple devices. Meeting these baseline user expectations allows their brands to demonstrate a clean and cohesive online presence.
Finally, a modern, complete, and informative website is a driving force behind business growth in today's digital landscape. It creates a positive first impression, builds trust and credibility, expands your audience, and enhances your online visibility. Investing in your website is not just an expense; it's an investment in your business's future success and growth. So, if you haven't already, it's time to ensure that your website is a valuable asset that propels your business forward. Check out our portfolio of website clients and contact us to explore the opportunity to give your website a modern and accessible refresh.