We were tasked by New Age Naturals with creating lifestyle photography for over 20 different SKUs for use in social media campaigns and website graphics, we knew this was an opportunity to tell a story that resonated with an audience seeking effective and natural health solutions.

We began by understanding New Age's vision of building a lifestyle story for their products. Our goal was to craft a narrative that showcased the products integrated into everyday life scenarios. We always wanted to create a setting where each product felt like it would naturally belong.

Our team meticulously planned each scene and shot. For instance, we staged some shots in a kitchen setting, embodying a typical day in the life of our target audience. We carefully considered the minutiae, like having toys scattered around for the kids' gummies shots, to add authenticity and relatability. Other shots included

Recognizing the diversity of the New Age customer, we tailored our approach for each product. From kid-friendly gummies aimed at parents to cranberry gummies addressing women's health issues, each product dictated a unique setting and style. Displaying this individualized level of diversity in each lifestyle shot was exciting and challenging, pushing us to think creatively about how we represented each item.