New Age Naturals Enhanced Brand Content Ingredient Photography
New Age Naturals wanted a way for their products to stand out against their competition on Amazon’s vast marketplace by showcasing some of the natural ingredients that are used in their products. We paired up with the incredible food stylist Jess Suworoff to help us in the photo studio by making sure all the food looked the best it could. Some items, like apples and turmeric, were going to photograph great! Others, like chamomile extract, vitamin B, and calcium were going to be a bit trickier. Some were either indiscernible white powders, colored liquids, or were simply unattainable in the quantities we needed without special licensing—that, while natural, still didn’t exactly give the right vibe! Prior to the shoot, we did mountains of research—If an item was nondescript, we substituted it with a natural food item that was heavily laced with that ingredient.
The outcome was beautiful!
