Rennacker Studio's strategic overhaul of Synergy West Recycling and Waste's digital landscape commenced with an accessibility audit and heuristic analysis. Critical deficiencies, such as lacking alt text and suboptimal color contrast, were discovered. Analytics-driven insights shaped a redesigned prototype that demonstrated a 97% task success rate, marking substantial improvement. While challenges hindered formal research; user personas and usability tests played pivotal roles. This study underscores Rennacker Studio's commitment to UX research, iterative design, and verifiable metrics—positioning Synergy West for a successful digital future.

In our collaborative journey with this Licensed Professional Counselor based in Phoenix, Arizona, Rennacker Studio embarked on a mission to redefine her brand identity and create a compelling online presence. The project was marked by a significant pivot from an initial exploration of the brand as "Viable Therapy" to a profound realization that the counselor’s well-established name held immense value. This pivot triggered multiple rounds of revision, ultimately leading us to a remarkable destination. Here's a glimpse into the transformative work we undertook with the counselor.

Rarely, if ever, in our design careers, do we stumble upon a client who trusts us completely. No battles fought over retina-burning colors or design choices. But with Arete Financial and Legal Services; pronounced: [ ahr-i-tey ], we hit the jackpot. Let's dive into the delightful project that brought a fresh breeze of collaboration and trust to Rennacker Studio.